Saturday, January 30, 2010

Amazon vs Macmillan: How Much Should an E-book Cost?

Macmillan is one of those book publishers who are so shameless and disgusting in their greed that they believe hardcover prices should be charged for e-books. Never mind that with an e-book you save tons of money on production and distribution costs. Never mind that an e-book does not require extra printings and can be published ad infinitum, as long as people want to buy it.

Book publishers refuse to recognize that the world has changed. New technologies have made their favorite practices of charging exorbitant prices for hardcovers completely obsolete. Still, they are trying to hang on to these gouging techniques in hope that somehow the new technology will just go away.

As a result of Macmillan's greed, Amazon was forced to pull the Kindle editions of their books from the Kindle Store. I'm happy that Amazon is resisting Macmillans idiotic behavior. Good job, Amazon! Let's punish these losers for their stupidity by refusing to buy their overpriced books.

P.S. Sadly, Amazon has had to give in to the greedy bastards at Macmillan. Here is part of Amazon's statement:
'We have expressed our strong disagreement and the seriousness of our disagreement by temporarily ceasing the sale of all Macmillan titles.

We want you to know that ultimately, however, we will have to capitulate and accept Macmillan's terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-books. Amazon customers will at that point decide for themselves whether they believe it's reasonable to pay $14.99 for a bestselling e-book...
Of course, I'm boycotting stupid Macmillan. Their representative is bound to show up in my office trying to peddle their books as textbooks for my students. Is s/he in for a nasty reception!


Anonymous said...

I'd never buy a Kindle because of the DRM, but this makes double sure I'd never buy one (or anything like it).

God job, Macmillan.


Clarissa said...

You don't have to buy a Kindle if you don't feel like it, but how is what Macmillan is doing good? In the end, the consumers are the ones who suffer. People like you and I who are asked to pay $30 for a hardcover edition in the world where technologic advances have made this completely unviable. We are the ones who suffer just because Macmillan and Co don't want to change with the times.

What is there for readers to celebrate? A chance to pay exorbitant prices to Macmillan?