Diamonds and buying a woman's body for the price of a diamond seems to be a favorite theme with the chauvinists. I already wrote about a sexist billboard I have seen recently. Now, courtesy of the people at Feministing, I have discovered this gem.
The ad, of course, is silly in the extreme. If you are rich enough to settle each fight with a rock of this size (and can call buying a diamond "one easy step"), then surely you have more than one bedroom in the house and don't have to sleep on the couch.
I know I'm repeating myself, but this way of seeing gender relations is as offensive to men as it is to women. Women are bought but men have to buy (forgiveness, sex, companionship). Sadly, any one too stupid to be taken in by such silly advertising will not have enough brainpower to even think about this.