Friday, June 19, 2009

More Sexist Advertisement



Diamonds and buying a woman's body for the price of a diamond seems to be a favorite theme with the chauvinists. I already wrote about a sexist billboard I have seen recently. Now, courtesy of the people at Feministing, I have discovered this gem.
The ad, of course, is silly in the extreme. If you are rich enough to settle each fight with a rock of this size (and can call buying a diamond "one easy step"), then surely you have more than one bedroom in the house and don't have to sleep on the couch.
I know I'm repeating myself, but this way of seeing gender relations is as offensive to men as it is to women. Women are bought but men have to buy (forgiveness, sex, companionship). Sadly, any one too stupid to be taken in by such silly advertising will not have enough brainpower to even think about this.

4 comments:

Anonymous said...

Why should "each fight" result in the expulsion of man to the couch in the first place?
V.

Clarissa said...

Exactly! And who is to say that the man is always to blame for the fight anyways?

As a feminist, I always go to the couch whenever I am upset. :-)

Anonymous said...

Clarissa, the logical accent of my comment was not on the word "man". I expressed my surprise about the assumption that fights should always result in physical separation.
V.

Clarissa said...

Oh, I didn't get that. But it does often happen as a result of a fight, so they aren't going against the reality there. Of course, it would be better if everyone were enlightened enough to resolve everything through calm and reasonable dialogue that ends the conflict as soon as possible. Maybe I will be that enlightened one day. :-)