When I first saw a commercial for Latisse I thought it was a joke. Who could have thought that having short or, to quote their promotional website, "inadequate" eyelashes was a medical condition that needed prescription medication. The name of this condition is "hypotrichosis", which according to Latisses's website is "another name for having inadequate or not enough eyelashes." Inadequate for what? I want to ask. Not enough for whom?
To make matters worse, the makers of the product have no idea how (or even if) this quasi-scientific goop works: "LATISSE® is believed to affect the growth (anagen) phase of the eyelash hair cycle in two ways: first, it increases the length of this phase; and second, it increases the number of hairs in this growth phase. The exact way it works is unknown." Notice the "Latisse is believed" part. Believed by whom? The crooks trying to sell this junk as medication? The women who are duped into thinking that having "not enough" lashes is a disease?
Since there are still honest doctors who will be unwilling to prescribe this junk to their patients, Latisse's website offers a Find-a-Doctor tool that gives you an address of a doctor who will prescribe this "medication" to you.
The website gives you advice on "how to make the most of your treatment" (treatment again, reinforcing the idea that women with short lashes are not only "inadequate" but also sick). Part of the advice goes as follows: "When you start using LATISSE® solution, be sure to mark your calendar and take pictures throughout weeks (0, 4, 8, 12, 16), so you can have your own "Before & After Gallery." And then do what with the gallery, I wonder? Put it up on your wall and show it off to guests? Carry it around with you in your wallet? Post it on a website as a monument to how you allowed another dishonest pharmaceutical company to dupe you into thinking that looking the way you do is a disease that needs yet another prescription?