Liberal multiculturalist advocates of tolerance as a rule resist economic liberalism and try to protect the vulnerable from unencumbered market forces, while market liberals as a rule advocate conservative family values, and so on. We thus get the double paradox of the traditionalist Rightist supporting the market economy while ferociously rejecting the culture and mores that economy engenders, and his counterpoint, the multiculturalist Leftist, resisting the market. . . while enthusiastically enforcing the ideology it engenders.- Slavoj Žižek, Living in the End Times.
This is, of course, very true. As much as we might not want to hear what Žižek is saying here, there is no easy way out of this obvious set of contradictions that the Slovenian philosopher brings to light.
The Conservatives who believe in the free market and simultaneously advocate conservative family values fail to see the contradictions implicit in their position. The free market engenders a market mentality. That mentality is organized around choices. People get used to having a lot of choices in everything. It is unrealistic to expect that they will magically give up their right to choose their sexual partners, their reproduction strategies, the kind of sex life they want to lead at any given moment, etc. Thus Žižek points out that being a social Conservative and believing in the free market at the same time is a position plagued by unsustainable contradictions.
The same contradictions, however, inform the beliefs of the Leftists. The vision of society where all choices are respected, where everybody should be free to live the life they want, to organize their personal and sexual lives the way they choose is a direct result of the free market ideology. Such ideology would simply be inconceivable without the market economy that gives rise to it. Thus a social Progressive who hates the market is as plagued by contradictions as a Conservative.
I'm sure that even if you never read Žižek before you can understand now why he manages to piss off people on all sides of the political spectrum.