Tuesday, March 29, 2011

Amazon Mom

Can anybody explain to me why there is such a thing as "Amazon Mom membership" but no "Amazon Dad membership"?

Are people truly that medieval? 

I'd never join such a disgusting, sexist program that devalues fatherhood in the most egregious way possible.


Meredith said...

I love their "explanation":

"Despite the name, Amazon Mom is open to anyone who is responsible for caring for a baby or young child--“Amazon Primary Caregiver” just didn’t have the same ring to it. Kidding aside, we chose this name because we noticed moms in social communities (like our Amazon discussion boards) looking to connect and share information about products and problems with other moms. We wanted a name that would let these groups know that this program was created with their unique needs in mind."

So Amazon Parent wouldn't have worked? Or, since this is targeted at "anyone caring for a baby or young child," how about... Amazon Baby? Amazon Kid? (Amazon Baby is actually pretty cute.) But OBVIOUSLY only moms are going to be buzzing about it and spending money! Talk about a self-fulfilling prophecy. Something like Amazon Baby or Amazon Kid would make it obvious that it's open to all caregivers and thus more likely that it would hit the consumer blogs and be a bigger hit.

Shorter version: it's a sexist name that does no one any favors.

Clarissa said...

Exactly! It happens very often that people's sexism undercuts their own business opportunities. "Amazon kid" would attract aunts and uncles (like myself) to the program.

Canukistani said...

In classical Greek, the word Amazon comes from the word "a-mazos" which means without breast. Since men don't have breasts in the traditional sense, an Amazon dad is redundant. They're not medieval they're classical. Boy am I getting pedantic.